We were tasked with launching PBR’s latest product: Stronger Seltzer. At 8% ABV, it’s a heavy hitter in the seltzer game - seriously Stronger.
We started by producing some fun animated films for social, announcing the product.
We celebrated it’s strength with a Stronger Seltzer-sponsored Moth StorySLAM in LA on August 20th, with the theme of “Stronger”. Participants told stories of their own strength, ranging from humorous (an Ayahausca trip in the desert) to touching (couple deciding to adopt their first child) to resilient (overcoming school bus bullies). We produced the sponsorship portion of the event, including some awesome swag: totebags, pins, and coasters, a selfie stand photobooth with props, free product all night, signage, event photography coverage, and more. We also ran Instagram stories promoting the event.
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