Digital OOH produced for Brighthouse Financial’s NASDAQ listing day.
Over 30 screens were filled with the ads created for a media takeover in Times Square. Our individuals appeared to be walking from screen to screen and “responding” to the action appearing in the heart of New York City below them. The film was shot and the boards for all three buildings were perfectly timed to have our individuals walking through each billboard without overlap and in the right order, so it appeared the talent were walking from one building to the next.
Director: Jake Chessum
Animation: Roman Micevic